Royal Chocolate is a fancy handmade chocolate store that provide an interactive table for the users can interactive with.
The users can see all the chocolate on menu, order and do the payment with their cellphones and when they receive the chocolates, they can checkout more information putting the plate with the chocolates on the screen.
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During a 45 hour competition, we were tasked with the challenge of coming up with a complete concept for an insulation company. I was a part of a team that came up with "Shield" - a big campaign that want to keep you warm in a cold weather.
I was in charge of the branding and leading the interactive side of the project.
The campaign was to solidify that our insulation is so warm, even animals take their coats off. Along with being in charge of the branding and leading the interactive aspect of the project, I was also the art director, making sure that all elements fit and matched perfectly. It was essential that the characters were inviting as the campaign was more family oriented.
Also with this project, It was created an iPad game that would be available to users. The idea was engage them more with the branding and characters. The game functionality is simple. Users tap on the bottom left, centre, and right of the iPad to move the characters, Gumdrops the Penguin or Rupert the Polar Bear, to collect coins. That coins can be used to buy powerups in the Igloo shop.
Being that our target audience were couples and families who want to renovate their homes, our marketing campaign included giving out free hot chocolate to families with exclusive cozies on game days and other family events.
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Bed Jumping is a hotel campaign that want to increase their clients, so they decide to create a fun campaign that user can feel so happy that they want to jump on the bed. To participate the clients just need to submit on website their own pictures jumping on the bed and the most voted picture will win a weekend in the hotel with all expenses paid for 2 people.
During a 45 hour competition we were tasked with the challenge of coming up with a complete concept and campaign for the next huge reality show.
I was a part of a team that came up with "3 Plus" - a documentary style reality television show that covers the adventures of three friends as they travel abroad to attend different music festivals.
Dallas, Anthony and Juliana are best friends with a love for music, arts and cultures and have decided to document their travels to be able to share the experiences.
3 Plus is a unique interactive television show where the viewers pick a local guest each week, who accompanies the hosts and acts as their guide. Locals from the festival destination can submit video logs describing why they are the ideal candidates to show them around and our hosts will choose the top three.
The next festival and corresponding city will be released a few weeks for the hosts start their journey to the destination. Simultaneously, there will be a social media and print campaign running in that city probing fans and viewers to send in vlogs so they can be picked among the favourite three. The constant twitter updates and feeds will be linked to the show log along with comments from the hosts along their previous exploits.
The video logs are then open for everyone to view a week before the festival date and the person with the highest votes accompanies the hosts as a guide and friendly companion.
And the fun part - the viewers get to control the action in each episode. Our hosts carry out tasks suggested by you via twitter. This segment is in the middle of the episode and the hosts pick 5 suggestions at random to perform during the show.
Finally! A lucky winner at the end of the season gets to be the special guest for the season finale. The 5 viewers each episode whose tweets are picked by the hosts will be thrown into draw pool and picked at the end of the penultimate episode of the season. Although special guests is regular episodes are restricted to just locals from the festival destination, the finale start guest draw is open to all since it is based on twitter updates and suggestions. No matter where you live, you are flown to the festival destination. All expenses paid.
During a 45 hour competition we were tasked with the challenge of coming up with a complete concept and campaign for an inspirational future concept.
I was a part of a team that came up with "Wink" - a future concept for a social matchmaking service using intelligent contact lens technology.
I was in charge of the art direction/branding and interaction side of the project.
After the presentations we were awarded special mention for our excellent motion piece. Following the main presentation one last award was decided by a secret external examiner. We were the winners of the "Just Did'r" award for Best Branding/Concept.
Frame is an art gallery that explores a different point of view about Gastown in Vancouver, BC.
The branding and art direction for the project had to be approachable and friendly to communicate the photography art.
Thus, the logo references the traditional frame in a different point of view and using its form and proportions in a negative space.
DECIDE is a program to teach users about Whole Genome Sequencing and decide if it’s the right decision for them. The program is run by the genetics clinic at the UBC (University of British Columbia), who needed help branding the program and finding a visual solution to aid comprehension of some complex topics.
The branding and art direction for the project had to be reliable and professional as well as approachable and friendly, and to communicate the medical nature of the program. Hence, the logo references the traditional Caduceus (snake/wings) symbol in its form and proportions. Also incorporated the concept of two paths becoming one, i.e. making a decision.
Click here to download the poster.