During a 45 hour competition we were tasked with the challenge of coming up with a complete concept and campaign for the next huge reality show.
I was a part of a team that came up with "3 Plus" - a documentary style reality television show that covers the adventures of three friends as they travel abroad to attend different music festivals.
Dallas, Anthony and Juliana are best friends with a love for music, arts and cultures and have decided to document their travels to be able to share the experiences.
3 Plus is a unique interactive television show where the viewers pick a local guest each week, who accompanies the hosts and acts as their guide. Locals from the festival destination can submit video logs describing why they are the ideal candidates to show them around and our hosts will choose the top three.
The next festival and corresponding city will be released a few weeks for the hosts start their journey to the destination. Simultaneously, there will be a social media and print campaign running in that city probing fans and viewers to send in vlogs so they can be picked among the favourite three. The constant twitter updates and feeds will be linked to the show log along with comments from the hosts along their previous exploits.
The video logs are then open for everyone to view a week before the festival date and the person with the highest votes accompanies the hosts as a guide and friendly companion.
And the fun part - the viewers get to control the action in each episode. Our hosts carry out tasks suggested by you via twitter. This segment is in the middle of the episode and the hosts pick 5 suggestions at random to perform during the show.
Finally! A lucky winner at the end of the season gets to be the special guest for the season finale. The 5 viewers each episode whose tweets are picked by the hosts will be thrown into draw pool and picked at the end of the penultimate episode of the season. Although special guests is regular episodes are restricted to just locals from the festival destination, the finale start guest draw is open to all since it is based on twitter updates and suggestions. No matter where you live, you are flown to the festival destination. All expenses paid.