DECIDE is a program to teach users about Whole Genome Sequencing and decide if it’s the right decision for them. The program is run by the genetics clinic at the UBC (University of British Columbia), who needed help branding the program and finding a visual solution to aid comprehension of some complex topics.
The branding and art direction for the project had to be reliable and professional as well as approachable and friendly, and to communicate the medical nature of the program. Hence, the logo references the traditional Caduceus (snake/wings) symbol in its form and proportions. Also incorporated the concept of two paths becoming one, i.e. making a decision.
Click here to download the poster.